A comprehensive Business Operating System designed to connect teams and data across all business operations. Give Data a Point.
Overview
Oblio is a unified platform that connects CRM, marketing, operations, and analytics into a single system. It's built on a framework that separates what traditional business software conflates—providing clarity where competitors create confusion.
The platform targets businesses frustrated with the complexity of modern software stacks. Setup takes hours, not months. Templates provide best practices out of the box.
The Problem
Business software is broken. Companies spend months implementing CRMs, marketing automation, and operations tools—only to end up with siloed data, broken workflows, and frustrated teams.
The root cause? Most platforms are built around features, not frameworks. They add capabilities without clarity. The result is tools that can do everything but help you understand nothing.
The Framework
Oblio is built on a different foundation. Every concept is clearly defined:
Lead Scoring (Fit) How well does this contact match your ideal customer profile? Firmographic data, technographic signals, persona match.
Lead Health (Urgency) How engaged is this contact right now? Decays over time, boosted by activity. Real-time urgency signals.
Lead Qualification (Stage) Has this contact met the conditions to advance? Boolean predicates, not arbitrary thresholds. Clear handoff criteria.
Lead Readiness (Action) Can you act on this contact now? Explicit blocking factors, action-specific readiness.
This separation enables smarter automation and clearer decision-making.
Product Suite
Business Operating System
Connect teams and data across business operations with one easy-to-use platform. Simple, standardized, scalable.
Sales Intelligence CRM
Analyze data, identify opportunities, and automatically take action. Stand-alone or integrated.
Headless CMS & Marketing
Model, automate, attribute and optimize marketing and content management.
Cloud Data & Integrations
Capture, clean, and enrich data across all your applications.
Analytics & BI
Dynamic dashboards, actionable reporting, and insightful analytics.
Automation Marketplace
Pre-built templates for workflows, content, contacts, and more. Select, Setup, Stupify.
Technology
- Architecture: Modern cloud-native infrastructure
- Integrations: 100+ native connectors to CRMs, ad networks, analytics platforms
- Security: Enterprise-grade encryption, SOC 2 Type II, GDPR-ready
- API: RESTful and GraphQL access for custom integrations
My Role
As creator and architect, I designed the framework that underlies the platform. The conceptual work—separating fit from health from stage—came from years of watching CRM implementations fail for the same reasons.
I oversee product strategy, technical architecture, and go-to-market approach.